Heather has a wide variety of digital marketing experience in product and brand management. Her skills range from development and strategic planning to day-to-day activities such as advertising, website and social media management, internal/external event and tradeshow coordination, sales forecasting, reporting and analysis, and expense budgeting and management.

Heather uses critical and analytical thinking to look for operational efficiencies in daily activities. She approaches new challenges with a “whatever it takes” attitude, focuses on excellent customer experiences and is a detail oriented achiever with an eye for big picture planning.

LinkedIn Profile – https://www.linkedin.com/in/hsbaker

---

Marketing

Full life-cycle product management and marketing of multiple SKU brands, including strategic planning, product pricing, promotional schedule, and distribution channels. 

Work with strategic partners to develop unique cross-promotional sales, marketing and educational activities, including advertising, direct marketing, webinars, tradeshows, customer and influencer events, customer loyalty programs.

Digital Marketing

Development and execution of digital marketing campaigns including websites, email campaigns, lead generation, landing pages, generating traffic across multiple channels.

Social Media

Create and implement social media strategy for corporate and brand communications on Facebook, Twitter, Instagram and LinkedIn for growth in paid and organic traffic.

General

Cross-functional team projects with sales, management, technical, scientific, regulatory, and others, both domestic and international, internal, external, agency, partner and various other types of participation.

What Others Are Saying

She is completely reliable, agile, a quick learner, and a pleasure to be around. Heather truly understands the link between sales and marketing and she knows how to collaborate in a way that gets the very best out of both.

~ Commercial Director

She was extremely dependable and thorough. I was always impressed with her forecast accuracy and product life cycle management. Heather worked closely with my Procurement team to ensure appropriate levels of inventory, avoiding overstock or write offs. She had exceptional project management skills that showed through the numerous product launches she managed.

~ Procurement Manager

She ensures that projects are completed on time and accurately. You only need to ask Heather once…and rest assured that the tasks will get done. I would highly recommend Heather to any prospective employer.

~ Country Manager

Heather Baker is a remarkable lady with a broad array of skills that would make her an immediate asset to any organization. She is hard working, intelligent and a team player. I highly recommend her.

~ Director of Sustainability

She will be a great asset to any organization that recognizes her talents.

~ Sales Manager

Awards & Honors

MBA, 2015, Western Governors University – Achieved top-ten percentile ranking in the Capstone Business Simulation by demonstrating teamwork and leadership, executing strategic and tactical decisions, and positioning the company for long-term success.